IUP on Approaches to Thinking

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The human mind is an enigma. Human choices and behaviour are governed by several factors. Managers face the challenge of managing a group of individuals, each driven by a set of rational and irrational thoughts and impulses. Customers make choices based on a number of factors, many of which are governed by the mind. Organizations strive to unleash the inherent potential and creativity of its individual members in order to scale new heights. By introducing new ways of thinking, individuals can free up their thought processes and unleash their creativity, collaborate with others and try new methods to improve their performance. By doing so, they can improve their own as well as their organizationâ€™s performance. This book presents different approaches to thinking with an aim to free the mind of blocks, biases, misperceptions, and to gain self-control and improve one’s effectiveness in different aspects of life – personal and work. It also presents a few applications to show how a better understanding of the human brain and thought processes can be harnessed to improve the effectiveness of a particular field of study or practice such as marketing, economics and teaching. The book will find readership among business executives, HR professionals, business students, business teachers, and all those who wish to increase their awareness of the vast potential of the human brain to increase personal effectiveness.

ABOUT THE AUTHOR Sumati Reddy

Sumati Reddy holds a Masters Degree in Business Administration from the Royal Melbourne Institute of Technology, Australia. Her other qualifications include, Bachelor of Arts, Diploma in Hotel Management, Certified Hospitality Educator, Diploma in French, and Diploma in Spanish. She is currently pursuing Ph.D. in the field of Organizational Behavior from Osmania University, Hyderabad. Her topic for the dissertation is â€˜The Impact of Organizational Culture on Organizational performance.â€™ She is a Faculty Member at ICFAI Books, Hyderabad, an affiliate of The ICFAI University. She has edited books on Corporate Social Responsibility, Workforce Diversity, Training and Development and Performance Management. She is also an Adjunct Faculty at the ICFAI Business School, Hyderabad, where she teaches Organizational Behavior and Human Resource Management. Her areas of interest include international organizational behavior with a focus on change management, international negotiations, group dynamics, and managerial competencies; and experience in the hospitality and pharma sectors in the functional area of Human Resource Management.