ABOUT THE AUTHOR Ishita Mukherjee
Ishita Mukherjee holds a bachelor's degree in Economics from Calcutta University and an MBA in Marketing from Bharatiya Vidya Bhavan's Institute of Management Science, Kolkata. She is currently working as a Senior Research Associate at Icfai Business School Research Center, Kolkata. She has over four years of industry experience in the fields of service marketing and market research. Her areas of interest are international trade, financial services marketing and human resource management.
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