Introduction to Marketing of Library and Information Services

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The unique feature of the book is that it contains in a simplified and logical manner all the latest direct and indirect, fund based and non fund based facilities with various schemes deal with in separate chapters have been devoted to the technological and terminal drives. This book will be of immense practical utility to those concerned in the field of library developmental activities sandwiched with the marketing information’s systems.

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Bibliographic information

Title
Introduction to Marketing of Library and Information Services
Author
Edition
1st ed.
Publisher
ISBN
8190678568
Length
x+272p.
Subjects