Is This Book Worth Your Time And Money? Only if you…, Make speeches or presentations, Create or work with people who create: Corporate communications (e.g., speeches, articles, white papers, displays, overviews, capabilities booklets and videos),Employee communications (e.g., recruitment materials, newsletters, handbooks), Marketing communications (e.g., advertising, packaging, merchandising, sales, promotions, trade shows, date sheets, brochures, Web sites), Public relations or public affairs communications (e.g., seminars, forums, symposiums, conferences, press releases, briefing guides, articles, video bulletins), Help shape your organization’s communications activities, Teach or study any of these communications activities, Think you might like a career in communications
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