Over the past twenty years, the study of industrial organization-the analysis of imperfectly competitive markets-has grown from a niche of micro-economics to a key component of economics and of related disciplines such as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. While formal in its approach, the book is written in a way that requires only basic mathematical training. Supplemental materials posted on the Web make more extensive use of algebra and calculus.
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