Direct Marketing

This book is about quickly showing YOU in the most enjoyable and painless way possible how you can write Persuasive Business Letters That Really Sell! Written in a lively, fast-flowing and informative style, the author explains to you that it’s not just what you say in your business letters, but how you say it and how you present it, that can make the all-important difference between a good sales letter and a mediocre one. Drawing on over two decades of experience of writing international award-wining business letters and direct mail campaigns, Robert offers you a wealth of practical tips, ideas, suggestions and recommendations – including a valuable checklist-to help you to immediately turn your own business letters into very persuasive sales letters.