ABOUT THE AUTHOR R. Santana Krishnan
R Santana Krishnan holds postgraduate degrees in Economics and Business Management, both from Madras University. He also holds a postgraduate diploma in Market Research and has cleared the Intermediate Exams of the Cost and Works Accountants of India. He is currently working as a Consulting Editor at the Icfai Business School Research Centre, Chennai. Prior to joining Icfai, he worked for Atlantic Blue Consultancies and Services Ltd., for over two decades in various levels including Managing Director and worked for Lanson Motors Toyota Pvt. Ltd. for a brief period. He also regularly contributes articles to Icfai publications. His experience lies in the fields of management consultancy, market research and entrepreneurship and his areas of interest include consumer buying behavior and human behavior.
There are no reviews yet.