This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Advertising, Marketing and Sales Management is essential reading for any practitioner. The text of this book examines certain "key interfaces" that exist between sales, marketing, and customer service. It shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move towards interdependence. This book will serve as a guide for students, academicians along with the business practitioners.
Advertising, Marketing & Sales Management
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Bibliographic information
Title
Advertising, Marketing & Sales Management
Author
Edition
1st ed.
Publisher
Swastik Publications, 2009
ISBN
9789380138039
Length
viii+296p., Tables; Figures; Bibliography; 22cm.
Subjects
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