The mathematical steps in the text have on purpose been kept fast, to reduce the volume of the book, and partly to allow for different approaches by the individual students. This book adopts a knowledge-based perspective that sees the firm as a repository of knowledge resources and capabilities.
The firm's knowledge base includes the expertise and experience of individuals, the routines and process that define the distinctive way of doing things inside the organization, as well as the knowledge and capabilities are unique and difficult to imitate, they confer sustainable competitive advantage on firm.
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