Fundamentals of Entrepreneurship

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Entrepreneurship has been recognized as the engine of economic development and industrialization.  Small business serves as the seedbed of entrepreneurship.  The book with its wide coverage is an attempt to present a lucid treatment of a wide range of issues involved in the development of entrepreneurship.  It has focal emphasis on the identification of business opportunities, creation of a venture, financing and managing it.  This book provides exposure to the students to the entrepreneurial culture and industrial growth as to prepare them to set up and manage their own small units.

ABOUT THE AUTHOR B K Desai

B K Desai obtained his M.Com. (Business Management) from Gujrat University and Ph. D. (Human Resources Management) from Saurashtra University (Gujrat).  He has distinguished academic record to his credit and a rank holder in his graduate studies.  Presently, he is working with AMUL as a retail strategist and twice awarded for his innovative ideas.  He has written four books on different areas of rural logistics and entrepreneurship.

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Bibliographic information

Title
Fundamentals of Entrepreneurship
Author
Edition
1st ed.
Publisher
ISBN
9789380138510
Length
v+264p., Figures; Glossary; Bibliography; 22cm.
Subjects