Media Organization and Management: Issues and Challenges

In a recent approach to concept of management, it has been stated to be “the process of setting and achieving objectives by influencing human behavior within a suitable environment. Manager, on the other hand, create the environment that is conducive to the performance of acts by other individuals, acts that will accomplish the firm’s objective, commonly called the firm’s goal as well as achieve one or more objectives of the participating “individual.” It has been further observed that “Determining the collective objective of an undertaking and generating an environment for their achievement, therefore, is the total function of a manager.”