The concept of Family Welfare communication has been a neglected area in India although it is the first-ever country in the globe to initiate a nation wide family welfare programme way back in 1952. Currently India adds a person to its population in every two seconds but the irony is that one third of its population lives in drastic conditions. One of the major reasons for this sorry state of affairs is that our communication for their welfare is very blurred. Everything goes well in India when it comes to planning of any developmental project or any welfare programme but it severely fails due to poor implementation. The existing practice by most of our policy-makers or researchers pertaining to family welfare or population stabilization is more or less stereotyped and hackneyed by nature. To make the thins worse, by and large, we have more quacks in the field of Family Welfare Communication than real communication professionals. To make the family welfare programme in the country a success and to bring the desired changes, we badly require communication alchemists with maverick ideas forthwith.
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