Through a Geocentric cross disciplinary framework author presents the college-level business and communications majors with a new approach to communication and negotiation in international business. Chapters in this book focuses on intercultural communication using practitioners’ perspectives to inject real-world case studies and scenarios there by providing students with skills to negotiate in the real world with others from different cultures. College-levelbusiness collections will find this an essential acquisition. Business Communication covers concept of communication, its elements and the various devices and modes of communication such as business correspondence, non-verbal communication, essay writing, speech and Management Information Systems. An important feature of the book is the fact that it deals not only with written communication but also with oral communication including telephone etiquette and conversations within an organization. This book is a must for all those who are involved in business or who are aspiring to move up the corporate ladder. It is a comprehensive guide to communication skills for corporate executives and business professionals. The book will be enormously useful to students of commerce, management and international business. This book explains the principles of communication and correspondence in simple language and provides models of written communication with explanations, where necessary.
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