Tourism in the Age of Globalisation

The revolutionary progress achieved in information and communication technology is gradually transforming the world into a global village. This volume, evaluates the nature and resilience of the emerging global economy and its implications for tourism. The book presents contextual overviews of globalization, including territorial economic integration. The book looks at the globalization of tourism demand and marketing. It includes an analysis of the new tourist and consumer, and the effects of globalization on tourism promotion. It deals with globalization and competitiveness in tourism. Issues examined include inter firm alliances, safety and national security, quality, management, and tourism education in a global economy. It focuses on the globalization of tourism’s approach to sustainability. It covers environmental policies, cultural identity and sustainable development.