Cultural Tourism and Performing Arts of Andhra Pradesh: Prospects and Perspectives

The book in its seven chapters encapsules various facets of cultural tourism and performing arts of Andhra Pradesh prospects and perspectives. Chapter one while introducing the subject furnishes information on the current trends of Tourism in India emphasis on Tourism in 10 and 11 five years plans and tourism strategies adopted for its promotion. Chapter 2 discussion on A.P. tourism policy 2010 with key focus areas. Incentives and concessions offered to the stakeholders strategic planning for promotion of cultural and heritage tourism in A.P. Tourism products Cultural Tourism Market CTM promotion of Cultural Tourism in the public sector, Government initiatives effectiveness of current cultural tourism marketing image improvement and target marketing strategic action plan and promotion of festivals in culture Tourism. Chapter 3 highlights various performing arts of India evolution of dance and classical dance form in India and linkage between dance and tourism. Chapter 4 elucidates exclusively on Kuchipudi a classical dance form of Andhra Pradesh in its historical perspective distinctive features Siddhendra Yogi’s contribution for Kuchipudi dance and its systematisation and Kuchipudi as a destination and dance form. Chapter 5 embodies folk and other dance forms of Andhra Pradesh against the background of Indian folk traditions as medium of communication and folk and other dance forms in modern context.

Chapter 6 dwelves on performing arts and Tourism which also examines impacts and perspectives. Indian Diaspora expectations from India existing arrangements for cultural promotion Telugu associations and other organisations, artists and art forms, and artists perspectives on promotion of dance forms. The last chapter recapitulates the entire study and looks at the dance forms and their promotion from the perspectives of sustaining cultural identity and suggests that disjointed marketing and lack of innovative programming in event management which is limiting the number of programmes available to the artists and the promotion of art from with special reference to Kuchipudi Dance.