Outdoor Advertisement and Consumer Psyche: An Empirical Approach

Dr. Shanaz Mirza, M.A, M. MED., the editor of the present book, is currently serving as lecturer in one of the most prestigious and premier educational institution of Bihar Viz., L,N. Mishra Institute of Education Patna.She has contributed several research articles on education in the national periodicals of fame and has edited several documents on education. Recently, She has edited and evaluated publication entitled “Nine Towns of Bihar under UBSP Programme” In this connection she has  gathered valuable data from several educational and literary sources, and organized the same in a systematic sequence and submitted the same  to the Government of Bihar and UNICEF.She has been member of Professional Associations in India and participated in several conferences and seminars organized by them. She herself has organized several workshops and seminars on various educational topic of current interest including g the present topic viz. Human resource management and technology.Her selection of present seventeen articles for the present publication is marvelous and judicious selection since all the articles contain latest. Information of human resource management and technology being applied in the subjects all over the world. She has critically examined and evaluated all the articles and finally okeyed for publication.