International Relations

S.K. Malhotra is Reader of Advertising and communication at the Jadavpur University, Calcutta. He received his BBA from C.C.S. University, Meerut in 1979 and MBA from one of reputed institute from Poona University in 1984. He has research interests in Advertising and Media, Brand attitude, product Identification and Market segmentation. E is visiting Professor in various Private and Government Institutions located in North India. He is Professor, Head of the Department of Advertising and communication and Director of the MDRI Institute, Nagpur. He is also visiting Faculty of marketing and advertising at various institutions and universities abroad. He has contributed articles in various journals and magazines of national repute. He has also participated in various national and international conferences.