ABOUT THE AUTHOR S.L. Gupta
Dr. S.L. Gupta is a reader at Maharaja Surajmal Institute. He obtained his Master Degree in Commerce from University of Rajasthan and MBA from Centre for Management Development Modinagar. Dr. Gupta has 4 years of corporate experience and 12 years of academic experience. He has had an excellent academic record at his credit since very beginning. He has been teaching Marketing Management, Marketing Research, Sales and Distribution Management, and Service Marketing since 1992. He is accredited as a Management Teacher by All India Management Association.
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