The chapters by experts from different universities and institutions discuss growth of rural markets in recent years with increase in purchasing power of the rural community. They discuss aspects of rural marketing of agricultural products, focusing on issues and challenges relating to rural marketing in India. They refer to concerns in specific states/areas and crops, such as problems of marketing pulses cultivation in Tuticorin district and marketing of handloom products of Jammu and Kashmir. They take up facets relating to the subject like occupational structure of the tribal population in India and dynamics of cropping pattern in Kerala supported by a case study. They deal with revitalising green marketing practices in global business and public policies strategies vis-à-vis green marketing. They also view the implications of the World Trade Organisation for Indian agriculture.
ABOUT THE AUTHOR M S Swaminathan
Prof. M. S. Swaminathan, a fellow of the Indian National Science Academy, the Royal Society of London, and US National Acadeny of Sciences, Professor Swaminathan has been Chairman of the UN Scientific Advisory Committee for Science and Development, President of the World Conservation Union (IUCN) and Independent Chairman of the FAO Council. He is Currently UNESCO Chair in Ecotechnology and Chairman of the M S Swaminathan Research Foundation, Chennai, India.
ABOUT THE AUTHOR Rais Ahmad
Dr. Rais Ahmad (b. 1958) took his post graduation in 1987, M.Phil in 1989 and Ph.D. in 1990 in Commerce from Aligarh Muslim University, Aligarh. He had taught commerce in A.M.U., Aligarh before joining as lecturer in Agricultural Econ, and Business Management at Institute of Agriculture (A.M.U.). He is life member of All India Accounting Association. His major areas of research interests are management of agricultural cooperatives, Rural banking, accounting and finance. He has published several research papers and articles in reputed journals in addition to the book "Cooperatives and Integrated Rural Development" already published by Mittal Publications.
There are no reviews yet.