Marketing of Value Added Products of Arecanut: A Study

India is the largest producer of Arecanut in all over the world. Shivamogga district has considered as highest producer of Arecanut. In this study arrivals, annual sales per quintal, price per kg, market price and value of arecanut in Tumkur district focused. The preparation of Arecanut with little bit tobacco referred to as paan. It is available in every market place and is sold in pouches called ‘Pan Masala’ or supari as a mixture of many flavours whose primary base is arecanut crushed into small pieces, Pan Masala with a small quantity of tobacco is called gutka, panmasala, panparag and there are various companies related to gutka, panmasala and panparag engaged in manufacturing and selling of the same and doing business.