Entreprenurship [i.e. Entrepreneurship] Development and Management

The study is concerned with entrepreneurship development and its management with specific reference to the prevailing problem of poverty and the concern regarding employment generation. It takes up various aspects of agribusiness: market segmentation and profiling of customers, agri-entrepreneurship through vermicomposting, business ethics and corporate social responsibility in agri-entrepreneurship and advertising and promotion techniques of agri-business. It focuses on challenges for agri-entrepreneurship and agri-business management education, especially development of female entrepreneurship. It examines a variety of activities such as dairy processing, fruit and vegetable processing, medicinal and aromatic plants, sugarcane processing, sericulture and poultry as well as fisheries in the context of entrepreneurship development. It also views information and communication entrepreneurship. It looks into governmental schemes and policies for entrepreneurship development.