The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader.
ABOUT THE AUTHOR Jagdish N. Sheth
Jagdish N. Sheth is the Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University. Professor Sheth is a renowned scholar and world authority in the field of marketing. His insights on global competition, strategic thinking, consumer behaviour, and relationship management are considered revolutionary. In 2004, he received both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Awar-the two highest awards given by the American Marketing Association.
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