Intangible resources–which include intellectual property, copyrights, patents, trademarks and designs–have acquired considerable prominence in the context of international business. Licensing these resources is one way for a company to expand globally and to earn valuable revenue with minimum investment. However, to realize the full potential of such resources it is essential to have a proper understanding of the licensing process. That is the central purpose of this comprehensive book–namely, to provide a broad-ranging and detailed description of the various patterns of collaboration involving licensing and profitable ways of utilizing them. The first part of the book deals with the nature of intangible assets, piracy and infringement of intellectual property, and the differing (often conflicting) legal regimes operating in various countries. In the second part, the author deals specifically with technical know-how and the process of transferring it at the level of the firm through licensing arrangements. Professor Shiva Ramu explains the various frameworks for analyzing the strategic position of a firm, including the Licensing Interaction Process (LIP). He details the important aspects that both the licensee and licensor need to consider, providing the Indian perspective in a separate chapter.
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