This book discusses in a lucid and easy-to-understand manner, the theory and practice of international business in the Indian context. It provides an in-depth coverage of the subject matter, with the help of numerous real life examples and cases. Along with this, a rich and user-friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course.
Contents: Part I: 1. Nature of international business. 2. Multinational corporations. 3. Global trade and its theories. 4. Foreign direct investment. Part II: 5. Political and legal environment. 6. Cultural environment. 7. Managing across cultures. 8. Negotiating across cultures. 9. Technological environment. 10. Economic environment. Part III: 11. International strategic management. 12. International organisational structure. 13. International strategic alliances. 14. Integration between countries. 15. Institutional support to international business. 16. World trade organisation. Part IV: 17. International operations management. 18. International marketing. 19. International financial management. 20. Financing foreign trade. 21. International accounting. 22. International human resource management. Part V: 23. Social responsibility and ethics in international business. 24. Future of international business. 25. E-Business.
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