Challenges in Rice Marketing in Indian Agriculture

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This book titled as “Challenges In Rice Marketing In Indian Agriculture” is a research piece of work published as a reference book with a mission to facilitate the research scholars and the students of M.Com, MBA, M.A. (Eco),B.sc (Agricul.Eco.) and marketing professionals who are interested to know about the Agricultural Marketing particularly Rice Marketing scenario of a rice bowl area in Indian context. The author Dr. Prabhkar Gupta is a renowned name in the academic field and is a popular author of different text books on Commerce, Management and Economics subjects. Now, he is presenting this book written with a highly practical approach and in a comprehensive manner so that the researchers may easily understand the way and style of simple presentation of their research work with practical illustrations. This book is intensively revised with a view to focus current information on the subject. After going through the entire book the aspiring research scholars may easily able to find out hidden topics of their choice on the subject for further research projects. Having more than 45 years of teaching and research experiences in the academic field the author has tried to present such a book which will provide valuable guidance to research students for research programmes of different Universities and Institutes. They may easily learn the simple and pragmatist way of thesis writing and elucidation of the subject matter effectively. This book will be helpful for planning the research work and to proceed further to continue it till it’s completion for marketing professional and research scholars.

ABOUT THE AUTHOR Prabhakar Gupta

Dr. Prabhakar Gupta, M.com, Ph.D. Author of this book is an eminent personality in the academic field over four decades of exposure. He has authored a good number of text books which have been recommended in the syllabuses by different universities and state boards. His research articles are also published in reputed journals and periodicals. He started his distinguished career as a Lecturer in Commerce and became Principal and Director, M.B.A Programme in renowned N.M.D. P/G College of Arts, Commerce, Law and Management, Gondia. After retirement he continuously engaged himself in the academic field by exploring his in-depth knowledge in different workshops and seminars as expert and resource person. He shares the responsibilities to establish and to develop the new campus of well known Amity University, Noida (Delhi) at Raipur (C.G.) as Registrar and new campus of Management studies of D.V.E.S. College at Nagpur as a President of D.V.Education society Nagpur. He is a reputed academician in the academic circle of Nagpur University. He had been an active member of Academic council, Senate, Board of studies and many other committees of Nagpur University for a long term. Having more than 45 years of teaching and administrative experience at university and college level, he is also a recognized research guide in Nagpur University for Ph.D. and M. Phil. He also participated actively in many International and National Conferences, Seminars and workshops.