Media Management: Emerging Challenges in New Millennium

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This edition is redesigned for academicians and media professionals and researchers in eight chapters. It provides comprehensive information of the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, budgeting and decision-making, technological innovation marketing research and analysis, strategic management, and public relations. It also provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this book provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Its style is not scholarly in tone but its chapters are based on research, and the results are written in an understandable and applicable style— applicability being the main focus of this edition.

ABOUT THE AUTHOR Paul Martin

Paul Martin is a Professor of Communications at University of Adelaide, Australia. After receiving an undergraduate degree in journalism he worked as a photojournalist for Australian Broadcasting Corporation for three years. He did his Master’s and a Ph.D. from University of Newcastle in mass communications. He has edited of: Visual Journalism: A Guide for New Media Professionals (with Christopher R. Harris).and, has given keynote speeches, and participated in several panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spai, Swden, and the Netherlands. His areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.