"The role of women in our society has changed dramatically in last 3-4 decades. It will be erronous on our part to accept the traditional role of women in this modern world, women are now playing a diversified role in the socio economic context of our society. They have emerged as a powerful influence group. The chance in the educational, social and cultural set up has given a new dimension to our social structure and mind set. This book takes a brief review as to how women are accepted in our society? What is their real, virtual and accepted image in our society. Whether the image of women in advertising is close to reality or is still continued to the bookish imagination of ‘idealistic and tewal womanhood’. This book also tries to know how the media is projects women, in advertising. What is the social relevance of this image? The authors have tried to find out the various dimensions of womenhood in advertising and as well as the myths and realistic of images appearing in advertising in different media."
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