With real life examples and illustrations in the context of Airlines from different countries, this book provides an international perceptive on Airlines Marketing covering three different segments—airline passenger marketing, airport marketing and air cargo marketing. An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters that discuss airline business and marketing strategies, product design and management, pricing and revenue management, distribution channels and selling and advertising policies. Written in a simple language, the book provides a clear explanation of both, marketing and airline industry jargon.
ABOUT THE AUTHOR Sharad Goel
Dr. Sharad Goel has been awarded Doctorate of Philosophy in the area of Commerce & Business Administration and did his Post Graduation in Business Management from Institute of Management Technology (IMT), Ghaziabad. He is also done his Masters in Economics and Master of Philosophy in Management. Dr. Goel had risen to the level of Vice President (Operations) & handed national level marketing operations for reputed FMCG brands. He has over 25 years of experience in teaching , consultancy/training and industries. Currently, he is working as Head-Academics & Professor of Marketing at Army Institute of Management & Technology (AIMT), Noida, an institution promoted by Army welfare education society established to promote education for the wards of the Indian Army personnel. Prior to joining AIMT he served with the various renowned management institutes as core & visiting faculty. He has also worked with University of Petroleum & Energy Studies Dehradun as a Programme Director MBA (Energy Trading). His domain expertise is in the area of Energy Trading , Airline Marketing , CRM, Global Oil & Gas Business, Service Marketing, Channel Management, and Retail Management. He is a visiting Professor & Trainer at IQPC-Singapore. He has presented a number of papers at various National/International conferences in India and abroad. He has more than thirty research papers/articles published to his credit. Currently, Prof. Goel is engaged in Training, Research & Consultancy in the area of Marketing & Sales Management. He has edited & authored six books titled as ? Energycopia (Set)?, ?Energy Trading?, ?Airline Service Marketing?, ?Oil Equity-facilitating the world to explore?, ?Natural Gas & LNG Business?, Global Crude Oil Business? published by Pentagon Energy Press-India. Dr. Goel has also addressed in the Global conference on International Management Practices and delivered talk on ?Eco Marketing? organized by the C-Tec FMCG Network at New Delhi.
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