This fascinating book deliberates on the very idea of ideation. It illustrates ways to tap into a sustained flow of good, solid ideas – ideas that will help in both, our personal and professional lives. IT introduces not only an altogether new way of thinking and living but, more significantly, prompts each one of us to delve deep into ourself so that we can discover that creative spark within us. Combining elements from diverse realms like psychology, sociology, religion, philosophy and spirituality, this book highlights simple virtues like imagination, patience, silence, faith… Through this route June A Valladares arrives at an even simpler truth: Creativity is intrinsic to us all. It is just that we often overlook the very instances that lead us to it. This absorbing book is designed to help each one of us ideate better than we already do. In the author’s own words, ‘this book is a personal testimony to what author has about the art and techniques of ideation, which he define as the process of thinking up big ideas. He approaches this writing with optimism (the ideal climate for ideation) and a sincere hope that it will shed some light in a few dark corners.’ Anecdotal, thoughtful and elegantly written, this book is a must read for everyone who believes in the power of ideas.
ABOUT THE AUTHOR June A. Valladares
June A Valladares was born in Mumbai in 1948. she started her career as a journalist, but soon switched to a relatively short but exciting career in advertising. In the seventies and eighties, June worked at Hindustan Thompson Associates (HTA), now J Walter Thompson (JWT), and later at Lintas India Limited, now Lowe – two of the largest ad agencies. She was also creative director at HTA, Chennai, and has worked at JWT, London. During 1987-88, she trained copywriters for Sajid Peerbhoy of Speer Communications. Her first book the Craft of Copywriting, published in 2000 by Response Books, was a bestseller. In 1984 June traveled to Australia for six months, where she wrote articles for the Australian Reader’s Digest and B&T. Learning something of poetry from the Young Street Poets in Sydney, she also wrote poetry and short fiction and was encouraged by Dom Moraes and Nissim Ezekiel, who published her poetry in the Indian PEN. Her poems are regularly aired on Australian Broadcasting Corporation, London. She conceptualized and ran for seven years India’s first journal of creative faith, the Mustard Seed – started in 1989, it is still going strong. In 2002, she inaugurated the Poustinia Meditation Centre at Witsend, her home in Pune, India. June a Valladares feels truly blessed in her present roles as creative writer and author, homemaker and care giver, artist and nature lover, mentor and prayer partner, cook and couch potato, taxpayer and member of a co-operative society.
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