Challenges in Modern Mass Media

Mass media plays a very significant role in our society today. Without mass media, people in societies would be isolated, not only from the rest of the world, but from governments, law-makers, and neighbouring towns and cities. Besides all these advantages, complaints about the mass media are also commonplace. To begin, there is the low quality of many of the programmes and articles. Most of the mass media give much more attention to crime, deaths, disasters, wars and strife than to harmonious communities, acts of kindness and win-win conflict resolution. Mass media by their nature give power to a few and offer little scope for participation by the vast majority. The present book is a systematic study of the challenges of mass media communication in the 21st century. The technical, legal, ethical and social issues modern mass media are elaborately described in this book. The development and future of new mass media technologies are also discussed. Besides students and professionals of mass media, the contents of the book will be highly beneficial to researchers, policy-makers and general public.