Textbook of Public Relations & Corporate Communications

Public relations and corporate communications go hand in hand. From the speech of the chairman at the annual general meeting of a company to the publication of a newsletter, from the public service messages aired on radio and television to sponsorship of national and international sports and entertainment events, the public relations departments of large companies are at work to promote, maintain and project the corporate image. The entire range of the subject of public relations and corporate communications have been dealt within the present publication, in clear and comprehensive terms. The subjects covered include: nature and concepts in public relations and corporate communications; basic principles and objectives; methodology and elements; relevance in society; business, fiscal and technical aspects; practical applications and functional aspects; crisis management; the role of industries; communication and promotion. The volume will be of immense use not only to the student of management and the public relations professional but also the aspiring PR student and the corporate communication consultant.