The book, Children and Television, argues that television plays a central role in the lives of children. Unlike going to school, doing home work or chores at home, TV viewing is a voluntary act. The greater the number of hours of exposure to television, the ore children come under its influence. By and large, parents do not seem to be aware of the importance of giving to their children their quality time. The book establishes that the more parents are available to their children, the less these come under the influence of peers or television. Parents are not only providers; they are also guides who help their children to navigate through a number of factors that influence their attitudes and behaviours. Such guidance will help children develop their personality, realize their potential and grow in appreciation of their potential and grow in appreciation of their cultural norms and beliefs. The book uncovers the influences exerted on children by the daily diet of TV images and entertainment.
ABOUT THE AUTHOR Victor Sunderaj
Dr. Victor Sunderaj finished his M.A. & Ph.D. in Mass Media & Communication in Temple University, Philadelphia, USA. He is a research consultant for Caritas India- an NGO actively involved in developed works, relief and rehabilitation. He is also a visiting professor of the department of Journalism and Communication of Madras University and Holy Cross College, Trichy, Tamilnadu. He teaches research methods to post graduates n these institutions. He is the author of Scheduled Castes of Rural India: Problems and Prospects. He edited Pastoral Planning for Social Communication, that was published by the Paulines, Montreal. He has contributed chapters and articles to books and Journals.
He edited the bimonthly Unda news and the Quarterly Educommunication in English and French for Four years for international readership. He also served as a member of independent international juries in the international television festivals of Monte Carlo, Montreux (Swizerland) and Prix Italia of The European Union.
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