The pedagogical features of this book are designed to support and Improve media literacy skills. It lays out the elements of media literary and the emphasis on media literacy is woven throughout the text. Other media literacy topics include modern methods of mass communication, evaluating news based on anonymous sources and protecting personal privacy on the internet. Today, no discussion of any mass medium makes sense prior to understanding of the internet. The book discusses how talk shows influence the viewing audience and whether this influences is beneficial or detrimental.
ABOUT THE AUTHOR Narendra Tripathi
Narendra Tripathi has done his Masters of Mass Communication (MMC) from Devi Ahilya University, Indore in 2002 and did his M.A. (Hindi) from Jiwaji University, Gwalior in the year 2005. Adding to his qualifications, he did his Diploma in Rail Transport and Management from the Institute of Rail Transport and Management, New Delhi in the year 2003. Presently, he is engaged in his research work on 'Behavior and Impact of Convergence Media' which he is pursuing at Bundelkhand University, Jhansi, where he is also working as Lecturer in Bhaskar Institute of Mass Communication and Journalism. During his career, he has worked for Nav Bharat, Indore, Metro News, Jhansi, BTV, Jhansi and other media organisations. He has guided many research projects at post graduate level.
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