Everything is changing, so also is the theory and practice being one of the few constants demands that research should be a continues process to generate new and relevant information and knowledge to cope up with the changed environments and achieve the objective. The research papers included in this volume critically examine recent trends and developments important segments of Business Management and offer feasible solutions to the emerging problems. With the emergence of e-commerce and liberalization of economic policies in the developing countries all over the world competition has become a real thing among many companies. Rules of the game, competitors, government laws, etc. may change without notice. To outwit and outmaneuver the competitors new strategies are required. For formulating them new and relevant information is needed. This book is important in this context. The contents of the included research papers are likely to tune the managerial decisions and activities so as to influence positively the long-term performance of the corporations where suggested solutions are applied. This festschrift volume consists of 25 learned papers by as many as 36 authors and joint authors. These papers have broadly been categorized into five classes: (1) IT/E-Commerce; (2) Marketing, Consumer Behaviour, and Advertising; (3) Economics and Finance; (4) Organizational behaviour and Human Resources management; and (5) General Trends. The above would show that the coverage is wide and all the significant aspects of Business management have been taken care of. Authors have been particularly keen to present the latest trends ao as to make this book of readings relevant and useful work; and also a significant scholarly addition to the existing literature on the subject. Under the head E-Commerce such current topics as Digital Economy; E-Commerce; Information Superhighway; Neural Networks; and Information and Communication technology have been discussed critically. Under Marketing are dealt with topics as Marketing, retailing, Consumer behaviour, Advertising, etc. The Economics and Finance has Demand Forecasting; Economic value Added and Market Value Added; Weak Form Efficiency of the Bombay Stock Market; Inventory Control Policy; Operating and Financial Variable with Profit Performance. In the Organizational Behaviour and Human Resource management are discussed: Application of organization Development; Women Executives; Human Resource Management; Collective Locus of Control; and crisis management. The last, general Trends consists of manufacturing India; Green the Supply Chain; and Indian Vegetable Oil Industry. Peers in the fields of Business Management have come together and joined hands to present this festschrift volume to Prof. Zahir, who has given his whole life to the service of Commerce and Business profession with Zeal and dedication.
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