Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets

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This book presents an optimistic and practical view of the future that is predicated on strengthened relationships between developed and developing countries that are based not on charity but on enlightened self-interest. We propose that the best way forward (i.e. the one that will generate the most prosperity for the largest number of people) lies in such ‘North-South’ integration. Moreover, this is most likely to be successful in the context of regional integration (though in some cases, countries that offer a strong strategic fit but are geographically distant will join a regional economic union), and will result in the formation of three huge regional economies bound together through the glue of free trade, a common currency, shared values, and shared developmental priorities and institutions. Tectonic Shift represents a continuation of the journey started by Commanding Heights, Daniel Yergin and Joseph Stanislaw’s masterful recounting of the economic history of the 20th century. We offer a plausible scenario for how the global economy is likely to evolve in the first few decades of the 21st century. In many ways, the 20th century was hijacked by ideology: communism, Nazism, World War II, the Vietnam and Korean wars, the Cold War. The 20th century was an historical oberration in that it witnessed, first, a US domination of the world and, second, a bifurcation of the world into two opposing camps. The 21st century, we believe, will be characterized by a much higher degree of pragmatism and more uniform distribution of power. As the world population matures and stabilizes in the 21st century, the gross domestic product (GDP) of countries will grow only slowly. Economic growth and vitality will depend more than ever on renewed growth in trade.

ABOUT THE AUTHOR Jagdish N. Sheth

Jagdish N. Sheth is the Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University. Professor Sheth is a renowned scholar and world authority in the field of marketing. His insights on global competition, strategic thinking, consumer behaviour, and relationship management are considered revolutionary. In 2004, he received both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Awar-the two highest awards given by the American Marketing Association.

ABOUT THE AUTHOR Rajendra S. Sisodia

Rajendra S. Sisodia is Professor of Marketing and the Founding Director of the Center for Marketing Technology at Bentley College, Waltham. An electrical engineer from BITS, Pilani, Dr. Sisodia has a Ph.D. in Marketing and Business Policy from Columbia University. His forthcoming books (all with jagdish N. Sheth) include Does Marketing Need of Marketing. In 2003, he was cited as one of the '50 Leading Marketing Thinkers' in the world by teh Uk-based Chartered Institute of Marketing.

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Bibliographic information

Title
Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets
Author
Edition
1st ed.
Publisher
ISBN
0761934901
Length
xvi+350p., Tables; Index; 23cm.
Subjects