News, so goes the popular notion, is the reporting of current events usually by local, regional, or mass media in the form of newspapers, television and radio programmes, or the internet. This handbook brings together essays by eminent Indian media personalities based on their first-hand experiences. The handbook comprehensively explores: The art and science of news reporting across television, print, and radio; Reporting genres as different as politics, sports, business, entertainment, and war; The intricacies of news production and the news process; The global revolution in the electronic media along with handson account of how the news is put together each day. In addition, the volume takes stock of ethical issues that the media grapples with every day, from accurate reporting, to balancing the need for advertising revenue with authenticity of information. Underlining the need for more intensive training for people staffing Indian media in coming decades, the volume also focuses on public relations and the media, the advantages of using the media for social marketing, and the role of advertising. Comprising articles by several veterans and emerging talents, the handbook offers a rich and multi-dimensional view of various facets of the news media.
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