Media and Mass Communication

In the age of information technology mass communication has proved a boon. Knowledge and information can be disseminated instantly to remote places. Very sophisticated public address systems have come up. Media and Communication system as we see now, has had a chequered history of growth and development. This book is an attempt to address those issues. The major themes, given elaborate treatment in this book are-mss media: Origin and growth; feedback in communication; future of communication; multilingual and India media; non-official media; electronic media: growth and development; problems with electronic media; newspaper and print media; women and media; media planning; traditional media and towards new horizons, etc. The book will prove a veritable mine of information on the subject.