The WTO provisions are causing deep disturbances in the farming front. The rapidly changing face of agriculture calls for a redefining of priorities and alternate management strategies. It is widely realized that marketing which had been more or less pushed backstage by the average farmer has to come to the forefront now. Therefore, it is the urgent need of the day that the policy makers, planners and change agents who work directly or indirectly with/for the farmers have4 to be sensitiesd on the need for market led extension. The book aims to orient the readers on the changing market environment I agriculture emerging on accent of globalization, liberalization and the post WTO regime. The stakeholders in agriculture should have through market consciousness and a grasp of the intricacies of market oriented production techniques to be able to handle the new challenges. For this, an increasing awareness in market led extension strategies and tools is imperative. It is with this broad aim that the content of the book is organized. It covers the following major topics.
ABOUT THE AUTHOR F.M.H. Kaleel
Dr. F.M.H. Kaleel has taken his Degree from the Indian Agriculture research Institute (IARI), New Delhi with specialization in leadership styles in research management. He has more than 25 years of experience in the field of teaching, research and extension activities of the university. He has led many outreach programs for the farming community like State exhibitions, trainings and village linkage activities. He has more than a dozen research articles to his credit, apart from popular articles. Currently he is working as head of the department of agricultural Extension, College of Horticulture, kerala Agricultural University.
ABOUT THE AUTHOR Jayasree Krishnankutty
Dr. Jayasree Krishnankutty has done her doctoral degree in Agricultureal Extension from the kerala Agricultural University. She is an expert in Non verbal communication and personality development and has been resource person in more the 150 training on the topic. Currently she is doing a transfer of technology project on bioinputs in agricultural university. She has published more than 10 research articles and many popular articles.
ABOUT THE AUTHOR K. Satheesh Babu
Dr. K. Satheesh Babu obtained his B.Sc. (Ag.) and M. Sc. (Ag.) from the prestigious Institute of Agricultural Sciences, Banaras Hindu university,. He is a recipient of the IARI Gold Medal for his outstanding academic performance in doctoral programme from Indian Agricultural research Institute, New Delhi. He has more than 20 years of experience in teaching, research and extension in the field of agriculture, and has published more than 35 research publications in various national and international journals.
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