“Indian Television and Video Programmes: trends and Policies†Provides readers with a complete picture of contemporary television and video programming. The journey from black and white television to colour television has been given a historical perspective. A comparative analysis of standards has been done as far as global television n systems are concerned. Special efforts has been made to illustrate the status of the television and Video-flow in India and ongoing strategy being followed for making video-programmes packages. Major trends affecting media and mass-communication with particular reference to Indian television is described in detail. The need for evolving a television policy in India and the role and impact of ‘Doordarshan’ on it has been described. Doordarshan’s strengths and weaknesses have been made in order to acquaint readers with the position and importance of television. Impact of modern day television on society, particularly on family, women and children, has been dealt in detail. Television policy of India has been describes, including factors like government control, expansion of network, software planning and development, etc. recommendations of various committees to improve the services in India are also presented, extensively and intensively. Role of television in national development has been given special attention. In sum, this book intends to present an integrated television and video-flow scenario in India and abroad and the requirements for making further advancements. The book is user friendly and is written to provide readers a policy perspective on the said issue.
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