Encyclopaedia of Practical Management

The dynamic economic, social, politico! and technological environments in which we live continually places demands on managers to change, improve and learn more about their jobs, superiors and subordinates. In spite of the turbulent world that surrounds us the central mission of Management remains unchanged-to accomplish desired results with people and resources at optimum level. Management theories and practices have under gone radical changes in the past decade and these change will inevitably continue and accelerate in the coming days. There is also high degree of computer ization and automation and at the same time people talk of Ethics in business increasingly which was hot the case in the past. In modern days there are no boundaries as even a small trader or manufacturer can access global markets through exports and import etc. Others though not directly engaged in foreign business, do not escape the effects of their customers and competitors transacting business overseas. The world is moving closer to being a single world economic market. So it had become necessary for every person in any field of activity, particularly in the field of business to get conversant with current management topics and practices. The term business is understood in a wide sense to include all systems involved in the exchange of goods and services Management is circumscribed as all human action aimed at securing good life with optimal effort and knowledge. In this Encyclopaedia systems of production,consumption, marketing, advertising, social and economic accounting, labour relations, organizational behavior, information, international marketing, port-folio management and risk analysis, ethics, automation, and finance etc., are analyzed and every possible article is includes to give indepth practical knowledge in a simple way. The Encyclopaedia of Practical Management is designed to be of practical use to the students and practicing managers not only from management schools to broaden the.r outlook and generate impetus for further studies but at the same time to refresh memory of those who are from the field of management It will be an indespensible addition to any collection, in library or in office, on the subject. Vol. 1 : Strategic Management, pp. 281, Graphs, Tables; Vol. 2 : International Marketing, pp. 289, Tables, Size 23cm.; Vol. 3 : Marketing, pp. 310, Tables, Size 23cm.; Vol. 4 : Security Analysis and Portfolio Management, pp. 313, Size 23cm.; Vol. 5 : Organisational Behaviour, pp. 312, Tables, Size 23cm.; Vol. 6 : Management Information System, pp. 302, Tables