It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

Blue-blooded entrepreneurs could not stand his cheek, conventional managers were baffled by his business logic, and his own colleagues were aghast at his recklessness. A maverick of the industry, Kishore Biyani followed his nose, cashed in on the latent opportunities of the booming Indian consumer market, and transformed the retailing business in India with the ‘bania-company’ that even hardcore punters at Dalal Street had been afraid to touch! One of the most versatile entrepreneurs, Kishore Biyani has played many roles — a trader, a failed film maker, a dance festival organiser, and an innovative retailer — on his way from being an iconoclast to being a leader in the pre-defined game of bulls and bears. It Happened in India tracks the story of this irreverent Indian entrepreneur, who wrote his very own success story based on the firm belief in exploring the Indian way of business, an uncanny insight into the mind of the Indian consumer and a simple philosophy.