Political Parties are making use of Multimedia in their work of capturing power. Besides this the business community is also making the best use of the Multimedia for the promotion of their goods, advertisement through Media has become a very good business. This book considers the relationship between communication and Multimedia-vis-Ã -vis the political establishment, the business establishment and the general public. It is hoped that this encyclopaedia which is a new venture in this field will find sufficient support from the readers and commentators. This Encyclopaedia consists of the following volumes: Vol. 1, Vol. II and Vol. III. It is also hoped that the encyclopaedia be found to be of immense value to the social scientists, the students community, the political leaders and the general public alike.
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