Farm Journalism and Media Management

The Advent of Green Revolution in India in the mid sixties necessitated the publication of journals, news papers, periodicals, etc. alongwith electronic media in regional languages for speedy dissemination of farm technology to the forming community extension functionaries and others engaged in agricultural development. All these media have played their valuable role in promoting scientific agriculture and rural development. Developmental schemes fail to a certain extent due to the dearth of peoples participation and co-operation. Herein lies the need for effective communication between policy makers and the stakeholders. The mass media like newspaper, magazines, radio, TV, film and internet can play a vital role in accelerating national development concomitant with economic prosperity of the country. The Major objectives of journalism is to communicate the feasible farm technologies in such a manner to attract the attention of farmers, help them to understand and remember, the message and ultimately facilitate them to take appropriate decision. With the rapid strides in agricultural sciences virtually there is an information explosion which is a challenge for IT tools to push the technology process. Knowledge expansion, information technology, and information dissemination are the important dimensions of development system. The editors have made valuable efforts to bring together varied aspects of farm journalism and media management under one umbrella. The book systematically present the recent developments in the area of journalism. The book will serve as a valuable reference material on farm journalism and media management for scientists, research works, student community, NGOs and policy makers.