Cases in Entrepreneurship: The Venture Creation Process is the first book to be based on a cognitive framework of entrepreneurship. Its cases are compatible with courses in entrepreneurship and new venture management at the undergraduate and MBA levels in schools of Business. This casebook has been organized based on the following concepts: searching for ideas; Screening those ideas for a business opportunity; Planning how to exploit the opportunity; Financing the opportunity; Setting up and starting up the business; Growing the business; Harvesting the value created in the business.
ABOUT THE AUTHOR Eric A. Morse
Eric A. Morse, Ph.D., is the JR Shaw professor of Entrepreneurship and family Owned Business and the Director of the Institute for Entrepreneurship at the Richard Ivey School of Business. He is the Academic Director for Ivey’s Quantum Shift Executive program for High Potential Entrepreneurs, and he teaches in several other custom executive program for High Potential Entrepreneurs, and he teaches in several other custom executive programs. His research focuses on entrepreneurial cognition, entrepreneurial strategy, and family business and has been published in the Academy of Management Journal, Entrepreneurship Theory & Practice, the Journal of Business Venturing, the Journal of Management, and the MIT Sloan management review. He has served on the board, been an adviser to, founded, or been an investor in a variety of entrepreneurial start-ups and actively consults with both private and government enterprises.
ABOUT THE AUTHOR Ronald K. Mitchell
Roland K. Mitchell, CPA, Ph.D., is Professor of Entrepreneurship in the Rawls College of Business at texas Tech University and holds the J. A. Bagley Regents’ Chair in management. His research has been published in the Academy of Management Journal, Academy of Management review, Business Ethics Quarterly, Entrepreneurship Theory & Practice, the Journal of Business venturing, and other respected outlets. He is a specialist in entrepreneurial cognition, entrepreneurial finance, entrepreneurial teaching program design, global entrepreneurship, stakeholder theory, and venture management, and he researches, consults, and lectures worldwide. Active in entrepreneurship throughout his career (venture advising, founding, investment, turnaround, and value creation), Professor Mitchell’s interests currently focus on creating strategies for increasing economic well-being in society through the study of entrepreneurs, the development of transaction cognition theory, and the further development of stakeholder theory.
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