It is obvious that khadi is deep routed in our civilization. At one time that the entire rural sector used to patronize khadi. But due to technological revolution in the mill sector, the entire situation has now vastly changed. The demand of Indian handicrafts and garments in global market has been ever increasing. With result Khadi produced goods in appealing colour and designs meant for export. At the same time at home khadi has become common man’s wear. It adorns~how rooms and shops at creates tremendous job opportunities in the village. on which India lives. So, the role played by khadi and village industries, especially at the time of liberalisation of economy, WTO regime and increased FDI, has become significant. Under above circumstances, the role of marketing in the becoming increasingly pivotal and khadi is also influenced by this far reaching development and rethinking is urgently required in respect of all the aspects of its marketing practices and performance. This book is an outcome of the author’s doctorial work which has been fabricated with both primary and secondary data with the support of suitable statistical tools. Though the study relates to Tamil Nadu, its findings are universal and helpful to khadi and village industry, producers and marketers of khadi products, government, policymakers and researchers who want to pursue further study in the field. In short this book is a valuable addition to the existing literature on khadi and village industries.
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