International Marketing: Principles, Practices and Marketing Facts

International Business has been practices for thousands of years.  In Modern times, advances in technology have improved transportation and communication methods; as a result, more and more firms have set up shops at various locations around the globe.  A natural component of international business is international marketing.  International marketing occurs when firms plan and conduct transactions across international borders in order to satisfy the objectives of both consumers and the firms.  International Marketing is simply a strategy used by firms to improve both market share and profits.  While firm managers may try to employ the same basic marketing strategies used in the domestic market when promoting products in the international locations, those strategies may not be appropriate or effective.  Unique environmental factors that need to be explored by firm managers before going global include trade systems, economic conditions, political-legal and cultural conditions.