Fashion Technology and Management

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Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This stimulating book clarifies how fashion operates on all its levels: the mystery of the haute couture is explained, the complexity of ready to wear are simplified, and the power of mass production is assessed and evaluated. Fashion terms their use and meaning are explained in plain words and the complicated stages of design, manufacture and distribution are described in detail. This book takes students on an inspiring tour of dynamic world of fashion design. Replete with fashion techniques and facts about the history and the future of fashion, it even shows readers how to get started now. Every followers of fashion, whether at colleges or in big business, will welcome the information presented in this book.

ABOUT THE AUTHOR Parul Gupta

Parul Gupta is one of the renowned costume designers in the country. She laid foundation of courses related to Fashion and Home Science in many Private Institutions in India. She is actively associated with teaching research and consultancy. She has guided more than 15 groups in deciding their costume outfits. A few corporate with whom she has worked are JK Export House, Leela Export Group and Delight Fashions. She holds a Graduate Degree in Commerce from Delhi University and Pursuing Masters of Business Administration from one of leading university of United Kingdom. Prior joining of Master Degree she has obtained various Diplomas and International Certificates in Fashion Technology. She has participated and presented her collections in various Exhibitions and seminars of repute.