Chinas market for mass consumer goods is booming. Not surprisingly, in 2000, about 260 million people could afford to buy packaged consumer goods. It was also the No. 1 country in the world to manufacture beer and biscuits. Finding a berth in the Chinese market has become important for many MNCs who see this country as the ideal place to reach global leadership level .
ABOUT THE AUTHOR Nagendra V. Chowdary
Nagendra V. Chowdary is currently a faculty member at ICFAI Business School, Case Development Center, Hyderabad. He also handles managerial economics, financial management and business strategy courses at ICFAI Business School, Hyderabad. Earlier he was a faculty at Graduate School of International Business, Paris. He was the Director (Academic Programs) at American University of Hawaii's off-campus center in India. He also worked as the Director of Sri Ramakrishna Post Graduate College, Nandyal. He has published several papers and articles in various journals and Indian business dailies. He has authored a book on "Venture Capital: Funding the Dreams". He has edited 25 books on three themes, Economic Reforms in India, Corporate Governance and What it takes to be a world-class company. His areas of interest are international economics and international accounting. He has held several training programs for the executives in the areas of international accounting, international negotiation, business communication and emerging business scenarios. He is also the Consulting Editor of "Best Books", a monthly magazine from ICFAI Press.
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