Two-Wheeler Industry in India: An Introduction

The Indian two-wheeler industry has been in the limelight recently because of its impressive performance. Hero Honda has been the largest manufacturer of motorcycles in the world for quite some time. Its motorcycle model Splendor has also been the largest selling model in the world. The last few years have also seen a large quantity of two-wheelers being exported. In neighbouring countries like Bangladesh and Sri Lanka, the Indian two-wheeler manufacturers have captured the market. Even in Africa and South America Indian motorcycles have been well received. Some of the Indian manufacturers like TVS Motors and Bajaj Auto are in the process of setting up assembly and manufacturing plants. The number of models being introduced by Indian two-wheeler manufacturers every year is also high. At this crucial juncture when the Indian two-wheeler industry is making its mark in the global market, this book “Two-Wheeler Industry in India – An Introduction” will make interesting reading. The book has been divided into three sections. The first section traces the evolution of the industry, its growth and the reasons for the industry being competitive. The second section delves into the issues facing the industry and future of the industry. It also throws light on the exports of two-wheelers, Government policies affecting the growth of the industry and electric scooters and motorcycles. The third section discusses the major players, Hero Honda, TVS Motors, Bajaj Auto and Electrotherm India.