If a company has a well-defined corporate culture, it can create an environment that leads to success and that can see it through difficult times. The book explores aspects of organizational culture like corporate vision, mission, values and goals of an organization along with case studies on Nucor, Google, Nokia, BP, the IT sector, and others.
ABOUT THE AUTHOR V.V. Ramani
V.V. Ramani holds an M.A., Phil and a PGDM from Madras University. She is currently working as a Faculty Member and Consulting Editor with ICFAI University. She has over 18 years of industry and academic experience. She is the Joint Secretary of National Human Resources Development Network, Hyderabad Chapter and Vice President of CEASE Child Labor (an ILO Project). Her articles have been published in various magazines and management journals. She presented several papers in various conferences and seminars. Her areas of interest include Economics disciplines like Micro-Economics, Macro-Economics, International Trade, Public Finance and HR disciplines like Leadership, Organisational Development, Human Resource Management and Networking.
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